Sometimes we work very hard to craft our elevator pitch (the 30 second statemnt we use to describe what we do to someone who has never met us), but it is important to know what people who do know us use to describe us and our business. I think of this as part of the storytelling process, where we share stories about ourselves to help people remember us more easily. This is all a part of our branding, and I got to thinking about this after reading a post by Drew McLellan over at IowaBiz. This is one of my favorite blogs.
Drew recommends that we give ourselves a title that will help others to remember what we do. This would help our branding tremendously, but I think we must give this careful thought before implementing. I’m going to start practicing with this when I meet people in my community offline, as well as on my open teleseminars online. I’ve been using only my name, but clearly there is more to it than that.
You could create a short survey for your list to ask them what they think of when they think of you. This could give you more insight into how you want to brand yourself, and how you may need to change the perception people already have of who you are and what you have to offer them.