Is it possible that we do not connect well with our prospects and clients if we do not know a little bit about their daily life experiences? I got to thinking about this after one of my mastermind partners made a comment about watching television. She said that she watches a few popular shows sometimes, just so she will understand the references that are made. This makes a lot of sense.
I was a classroom teacher for many years. I taught various grade levels during that time, all the way from Kindergarten through high school. I would always immerse myself in the culture of the age group I was dealing with, and it made me better able to relate to my students. They never had to explain jokes to me, and sometimes I was the one who started the conversation. One of our favorites was the show ‘Super Nanny’. When one of my fifth graders would not stop talking, I asked him if he needed to spend a few minutes in the naughty chair. It brought us all closer together for me to understand them in this way.
What are your prospects doing in their spare time? Is there a magazine you could be reading or a forum you could visit to make sure you are in the loop? Think about how you can better connect with your target market by knowing more of what they care about and what they are going through in their daily life.
Many times we feel that politicians do not understand us and can’t make the big decisions for us because they do not walk in our shoes. I have felt that way about healthcare. While I was teaching in the classroom I felt that the administrators working in the office building downtown could not relate to what I was going through because they had not been in the classroom for so many years. I believe the same can be true in our businesses. This is all a part of relationship marketing.