Article Marketing and Blogging – These Two Go Together Online

Article marketing and blogging go hand in hand in terms of bringing you new business online. You can repurpose your articles into blog posts and vice versa. The result is a content based, keyword rich formula for online success. Allow me to explain how this works best.

 You will always start with your original idea. Have a way to capture these ideas throughout your day. It is just too easy to forget what you were thinking if you do not write your ideas down. I keep notebooks in my car, my purse, and in two places in my house so I never have an excuse not to jot down a couple of sentences. Many times my ideas come about as a result of a conversation I have with someone or a question on one of my teleseminars.

 I turn these ideas into an article and submit it to the article directory right away. Then I go to my blog and post the article there. Sometimes I change it a little bit, but that is not necessary. It is not duplicate content if it appears on your blog first. Because the article directories take at least a day to publish your articles, this is very easy to do.

 Now that you have your original idea on both your blog and published on a directory, think of other ways to repurpose this writing. I usually start by writing a short report on my topic. This can be just a few pages in length. You can give these short reports away to your prospects as a giveaway for opting in or in an autoresponder email. I also like to give them away on Twitter to let people know more about what I do online.

 Keep on writing articles and blogging and you will find that your business grows and your marketing is paying off.