Article Marketing Or Blogging – Which Is Most Important?

Almost every week someone asks me which is most important – writing and submitting articles or blogging. My answer is always the same: you must do both in order to build your online business. Think about it this way; you can write an article and turn it into a blog post, or blog about something and then turn that into an article. This is just basic repurposing and has been taught for more years than I have been online.

You want your blog posts and articles to be slightly different in content, so that your blog has your original idea and information and your articles are more general. This is so you don’t have any issues with duplicate content, which isn’t really an issue at all, and also because you will tend to have more regular readers of your blog and more newcomers reading your articles.

If your time is limited, take turns writing one of each. This will give you a more balanced approach to building your list and generating traffic. At the end of each month take a look at what you have written. Your blog is your home on the internet, so keep it maintained the best you can. Your articles allow people from around the world to get to know you, so give them opportunity as often as possible.

You can read my latest articles by going to Articles By Connie.