Article Marketing Strategy – Use The 5 Paragraph Model

Article marketing has brought me more business than I ever believed possible. You can do the same thing by writing useful and informative articles about your area of expertise. When you write, think about the target audience you are writing for, what type of information would help them most, and how you will follow up with them later on. I do this all within a 5 paragraph article.

The first paragraph begins with a statement of fact. Then I include the three focus points of my article. In this case, my first focus point is about the target audience. You must know who you are writing to so that your message is received in the way you intended by people who are your prospects. You may need to do more research if you are not sure who they are.

The second paragraph focuses on the first point. In this article it is about the type of information that would help your reader. I like to use case studies and other examples of what I am attempting to teach or convey with my writing.

The third paragraph is about the second focus point – how you will follow up with those who read your article. Make sure the resource box leads them to your blog or another site where they can learn more about you and receive more information on your topic. This leads to the fourth paragraph, where you discuss the third focus point.

Then I conclude my article with a summary paragraph, where I wrap up any loose ends and bring it all together.

As you can see, the 5 paragraph article works very well. Just make sure to choose three points of focus to write about, and then conclude the article with a soft landing. This ensures that your reader will want to learn more.

I will encourage you to write every day and to share what you already know with others. This will serve to enhance your own learning as you think about how you will deliver your thoughts and ideas on the topics you know best and are most interested in. Connect with me on Medium to see what else I have written.

I’m bestselling author, marketing strategist, and entrepreneur Connie Ragen Green and I would love to connect further with you to help you to achieve your goals. If you are interested in learning how to optimize the syndication of your content, please take a look at my popular Syndication Optimization training course and consider coming aboard to increase your visibility, credibility, and profitability.