Article marketing has brought me more business than I ever believed possible. You can do the same thing by writing useful and informative articles about your area of expertise. When you write, think about the target audience you are writing for, what type of information would help them most, and how you will follow up with them later on. I do this all within a 5 paragraph article.
The first paragraph begins with a statement of fact. Then I include the three focus points of my article. In this case, my first focus point is about the target audience. You must know who you are writing to so that your message is received in the way you intended by people who are your prospects. You may need to do more research if you are not sure who they are.
The second paragraph focuses on the first point. In this article it is about the type of information that would help your reader. I like to use case studies and other examples of what I am attempting to teach or convey with my writing.
The third paragraph is about the second focus point – how you will follow up with those who read your article. Make sure the resource box leads them to your blog or another site where they can learn more about you and receive more information on your topic. This leads to the fourth paragraph, where you discuss the third focus point.
As you can see, the 5 paragraph article works very well. Just make sure to choose three points of focus to write about, and then conclude the article with a soft landing. This ensures that your reader will want to learn more.