When I’m creating information products, I like to think of myself as a problem solver, helping others with the knowledge I have in some specific areas. As I was en route to Austin today, on my way to speak at Pat O’Bryan’s UnSeminar, I met someone who is doing this same thing. One of the flight attendants asked me why I was flying To Austin, and when I told him I was an Internet marketer he offered to share what he is doing online in his free time.
Several years ago he had developed an interest in why so many people are afraid to fly. He began blogging about it, and realized that he had some specialized information and a specific perspective on this topic. Two years ago he wrote an eBook on this topic and began selling it from his blog. Soon after he learned a little more about marketing online, and recorded two interviews to add to his product. One was an interview he did with someone he met on a flight, and the other was with a psychologist who works with people to get them over their fear so they can take a vacation or other trip that will require them to get on an airplane.
He was now using an optin page to collect names and emails to build a list, and soon he was getting requests to hold teleseminars on this topic. He started to do that last year, but the challenge was that his work as a flight attendant means that his schedule can change without much notice. With this in mind, the next logical step was a membership site.
He adds new information each month, including additional interviews, case studies, articles, question and answer calls, and more resources. He charges a monthly fee for this membership site, and it continues to grow over time. He’s now looking into setting up a second site to help people who must travel frequently with infants, toddlers, and young children with special needs.
This is an excellent example of someone who identified a problem, researched the solution, and now sells information to the people who need it. Look around at the people and situations you encounter on a daily or regular basis. How can you create your own information product that will help others to solve their problems?