Building Your Blog to Build Your Business
If you are blogging (and you will most definitely benefit by doing so regularly) then your blog is a fantastic source of passive income. I have already talked about adding a resource page in an earlier post, but now let’s dive into the blog posts themselves.
Each and every blog post has a job to do. Please don’t ever spend your time writing, editing, formatting, and promoting a post whose only task is to take up space on your site.
Instead, your each post must have a strong focus that leads naturally to a solid call to action.
Calls to action can be:
- An offer to buy one of your products or services
- An invitation to a discovery (pre-coaching) call
- A recommendation to check out an affiliate or JV offer
- An invitation to a live/virtual workshop or conference
- An opt-in offer
Or it could even be a link to read more about the subject, join your Facebook group, or leave a comment.
The point is, each post is an opportunity to grow your following and create passive income—either directly or indirectly—and your call to action should be foremost in your mind as you’re writing each article. Building your blog is worth your time and effort and will pay off handsomely over the years.
Of course, if you’re like most bloggers, you have hundreds or maybe thousands of posts that are not as well monetized as they could be. So for this step, you’re going to log in to your analytics program, sort all your posts according to which ones receive the most traffic, and start creating those compelling calls to action.
Once you’ve done that, you’ll republish the best ones with current dates (that will move them to the front of your blog) and also add them to your social media promotion queue, so you can get more eyes on them. Or, better yet, remove the dates from your posts altogether.
And you’ll want to add evergreen blog posts to relevant autoresponder sequences, so that subscribers who’ve just met you can quickly find your best content. Don’t just wait for a chance meeting—you have to lead them to your most important information.