Increasing Your Bottom Line through Your Company Culture The first time I heard the phrase "company culture" was when I was working out at a local gym. I had asked about having one of the trainers coming to my house and was told that it was not part of the company's culture for … [Read more...]
Content Marketing for Small Business
Content Marketing for Small Business I got started with content marketing for small business a decade ago, when online marketing in general was in its infancy and small business marketing with content was almost unheard of. These days we are able to create worthwhile, relevant … [Read more...]
Customer Service: The Story of “El Guapo”
Customer Service: This is Crucial to Both Online and Offline Businesses Recently I was driving by the location where a bicycle shop once did a brisk business in the city where I reside in southern California. The shop is now long gone, and in its place is a pool supply store. … [Read more...]
Small Business Training – Free and Low Cost
If you are looking for small business training - free and low cost - it's available online and in your own backyard. We all must make the time and effort to learn about different aspects of our business in order to stay competitive in the marketplace. Fortunately, we live in a … [Read more...]
The 'Earn While You Learn' Method of Internet Marketing
I've been a part of several careers during my life, and marketing online is one of the only ones that allows you to earn while you learn. During my first year on the Internet I learned how to write articles and to blog, and soon I was doing this for my Rotary Club to help them to … [Read more...]