As you may already know, Connie is a big advocate of having a mentor and being mentored by a successful coach / educator / leader, who is where you want to be. As part of a mentoring program that I am participating in, I have been able to complete the manuscript for my first book. This is a lifelong dream of mine and one I am very excited about.
In this, my third of three posts as a Guest Blogger on your site, I’d like to share with you an excerpt of my new book, which will soon be available on Amazon!
The reason I chose this selection to share on Connie’s blog is that anyone who knows her knows that Connie is a giver and lives the principles of Relationship Marketing. When you care more about your clients, students, and colleagues than you do about “the bottom line”, you are going to build life-long relationships and your business is going to grow organically. Additionally you will create a community of loyal and raving fans who not only are going to want to do business with you, they are going to want to refer you.
Enjoy the following and please consider leaving a comment. Remember, as part of the Blog World Tour, you’ll have the opportunity to win prizes and connect with others simply by sharing your comments below this post.
Whether you have a brick and mortar business or an online business, there are certain basic principles of relationship marketing that, when applied, will serve to help you grow your network, build awareness of your brand, and position yourself as an expert in your field.
Relationship marketing is focusing on building relationships with your prospects, clients, and you network with the intention of strengthening connections and “selling” them on you, not your products or services. Through relationship marketing you are presenting your authentic self and focusing on what you can do to be of help or service to others.
By developing a multi-pronged approach to networking that includes an integrated online and offline networking strategy, you will put yourself in front of more people and build relationships, alliances, and joint venture partnerships.
People Want to do Business With People Whom They Know, Like, and Trust
I was walking through a bookstore recently and overheard a conversation. Someone said, “I don’t care how professional he is. If I don’t like the guy, I’m not going to do business with him.” That is the essence of relationship marketing. Relationship marketing produces raving fans who refer you to other people without your even asking. They’re going to want to know you. They’re going to want to refer you, and they’re going to want to do business with you.
In order for people to get to know, like, and trust you, you need to find effective ways to connect with them and bring value to them, and thus begin to build a relationship with them. There are a variety of ways that you can build relationships, trust and credibility with your audience. First and foremost, become known as a “giver” and someone who cares about others.
And on that note, I’ll thank you and Connie again for allowing me to be your Guest Blogger for the week. I welcome your comments and questions. You can share them in the comments section below this post.
If you enjoyed this article, I invite you to receive a free introductory chapter of my new book at www.ConnectCommunicateProfit.com
All the best,
Relationship Marketing Wizard | Author | Speaker | Educator