LinkedIn Courses: Show Your Expertise By Creating a Course
Back in 2015, LinkedIn bought out Lynda.com, an online learning platform founded by Lynda Weinman where anyone can learn almost anything; from software development to digital illustration. Since the buy-out, they changed the name to LinkedIn Learning and if you provide high-quality training programs, you might be able to get your courses, and show your expertise, on their platform. Teaching with LinkedIn Courses will help you to show your expertise and position yourself as a global expert in your field.
While the process can be daunting at times, it can also be well worth the effort, once you’ve been approved. Follow the steps below to submit your training course to LinkedIn Learning.
Create a Course They Will Promote
Before you can put a course on LinkedIn Learning, you’ll have to apply. And even before that, you should already have a course you believe is high enough quality for them to allow on the platform. To approve you, they will need to review the course and the information you provide in the course.
Visit the “Become a LinkedIn Learning Instructor” Page
You must apply to join the system to submit your courses and earn extra money. To get started, you’ll need to go to the page that discusses how to become an instructor and sign up.
When you sign up, you’ll enter your name, email, LinkedIn profile, Twitter handle, background details, languages you use, and more. You’ll also have to choose a topic and submit a sample movie. Be sure to read their movie guidelines in the instructions on the left before you fill out the form.
Once Published on LinkedIn Courses It’s Time to Market!
Once you have published your course on LinkedIn, be sure to set up your LinkedIn profile right so that you can market the course. Add the course information and links on your LinkedIn profile, and add your role as instructor in one or more places on your profile. You have many choices – from adding it in your profile summary to your headline or putting it in the experience section.
Share News about Your Course
After you’ve updated your profile to link to your course and included all the skills you’re teaching in the course to your skillset on LinkedIn, you can share news with your connections about your course as soon as registration is open. You can also tease them in advance if you want to. Post about your course in groups and cross-promote to other social networks.
Don’t Give Up
The fact is, even if you are not accepted as a LinkedIn Learning instructor, now that you have a course finished you can still add it to your profile by linking to the platform you are using to deliver your course. It doesn’t have to happen via LinkedIn Learning to be successful. You can use other platforms that don’t require approval like Teachable.com or aMember.com to deliver your course.
Putting a course on LinkedIn Learning will undoubtedly add something valuable to your profile that will boost your credibility and possibly open more doors for you. When you do publish a course, no matter where, be sure to add it to your LinkedIn profile, blog about it, and share it to your feed every day until it’s sold out.
LinkedIn Learning: How the LinkedIn Courses Can Benefit You
I previously talked about showcasing your expertise by adding your own training courses to LinkedIn Learning. I would be remiss if I didn’t encourage you to take advantage of those high-quality courses yourself. Continued learning is never a bad thing, but if you need a little more convincing, check out these benefits.
Improve Team Training
You can use LinkedIn Learning to train your team if they have the lessons you want them to learn. This is a lovely thing to offer because training is something that lowers turnover rate and improves employee satisfaction. Plus, when you train your team using the same materials, it puts everyone on the same page.
Everything Is Online
The courses are delivered online so you can take them at your convenience. It doesn’t matter if it’s 8 am or 10 pm; your course is ready for you to learn from any time of the day, 365 days a year. This makes learning a new skill easy. Anything you want to learn about business, software, and more is there.
You Can Gain New Skills
When you take a course, you’ll learn a new skill that you can use later. Let’s say that you’ve written a book and you want to make a website to promote your book. You could take the course about WordPress so that you learn how to build your own author website quickly.
You Can Add ‘Courses Taken’ to Your Profile
Once you take a course, you can add the course to your profile on LinkedIn so that people see that you care about learning new skills. Even though the courses aren’t for college credit and don’t have certification, most people don’t care about that. They care that you like learning about your industry.
Learn Something That Helps Your Business
Want to learn everything you can about digital marketing? LinkedIn Learning can do that for you. Once you take their marketing courses such as Online Marketing Foundations by Brad Batesole and then keep moving up to new levels, before you know it you can implement what you learn and build your business bigger than ever.
Training Is Tax Deductible for Most People
When you get training that is directly related to your line of work, you can usually deduct the cost of that training, whether certified or not, from your income at tax time. Do ask your tax professional about it first but do also save your receipts. Tax rules change all the time and it’s best left to your expert to figure out what is and is not deductible.
One thing that sets apart business professionals from those who just play at business is that successful business professionals like to stay ahead of the game by staying up to date on the information and knowledge in their industry. LinkedIn Learning is an ideal platform to help you learn and even help your team learn at a reasonable cost.
I’m author, publisher, and entrepreneur Connie Ragen Green and my goal is to connect with you if you have more than just a passing interest in getting started with an online business. I recently released Really Simple SEO Tips and Keywords for Beginners and this is an excellent place to begin. Please take a look while it’s still at its introductory pricing.
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