Marketing secrets and strategies are all around us, if we look closely enough. I’m a creative. I didn’t arrive at this realization in the typical way. Instead, I chose a more circuitous path, winding my way around and about until I could glimpse a partial view of my final destination.
Then, when I came to understand that everything in our lives is more of a journey than a final destination I began rethinking the work ethic to embrace the struggle and exceed my own potential. To tell you this was life changing is the understatement of the century.
My next steps including getting involved in the arts, in a manner I hadn’t experimented with in my past. Side note here: While working as a classroom teacher over a twenty year period, there was another teacher who proclaimed herself to be in charge of art education at our school. When I inquired as to why my students were not being included in what she was sharing, she looked at me and said, “I didn’t think you were someone who was supportive of the arts.” I took this as a personal affront and simply turned and walked away. It would be two decades before I understood her comment and now I wish I’d taken the time to hear her out.
The little theatre in my town did their version of “A Christmas Story” this past November and December. This was also a movie originally released in 1983. Even though I was right in the middle of writing a television pilot script, I decided to take a break and go see the play.
It turns out that this is actually a story about marketing and promotion. Young Ralphie wants an official Red Ryder, carbine action, two-hundred shot range model air rifle for Christmas. Everyone tells him to forget it because, in their words, “You’ll shoot your eye out!”. But Ralphie launches his marketing campaign in a way most internet marketers could learn from.
He starts by seeding the minds of his parents and then begins a postcard campaign. Not having a budget for postage does not deter him; he simply takes stamps from letters already delivered, glues them on to his postcards, and sticks them in the family mailbox! He is given as assignment by his teacher to write a persuasive theme, and again takes the opportunity to make a pitch for the BB gun he wants. Even Santa tries to discourage Ralphie, but he carries on in his quest for what he really wants. On Christmas he is rewarded for his efforts when he unwraps the gift he has been yearning for. His marketing has been successful!
As a creative, I like to look past the obvious to find the true nuggets of wisdom shared by those creating the art. In this case, I researched the work of author and playwright Joseph Robinette, the music of Benj Pasek and Justin Paul, as well as Jean Shepherd’s semi-fictional anecdotes in his 1966 novel “In God We Trust: All Others Pay Cash”.
Yes, I gleaned even more understanding of how a creative process that culminates in a work of art can have far reaching impact in seemingly unrelated niches. Now I apply this strategy to the books I read, the music I listen to, and the art I enjoy. Marketing secrets are everywhere, when we look for them in previously undiscovered places. It almost feels like I have a direct line to the inner workings of the minds of every other creative person who has ever walked the earth.
When you think of what you are working on in your business to further your own goals, this concept explodes the simplicity of online marketing and entrepreneurship into magnetized particles that permeate our souls. Heady thinking, indeed but worth some thought, acknowledgement, further investigation, and exploration, I believe.
Make Better Art
Think of what you do in your business not so much as marketing, but as being art in its purest form and you will never be at a loss for marketing secrets that will grow your business. You are the hero of your life story. Digging into the recesses of your mind to find what your core values are, in the most primitive sense will make a difference.
This is a good example of how persistence, creativity, and a positive attitude can make all the difference when you are marketing your books, courses, and other products on the internet. Keep your eye on the prize, never give up, think outside the box of marketing secrets, and believe that you can and will be successful. This strategy works, and very well I will add.
I’m author, publisher, and entrepreneur Connie Ragen Green and would love to connect with you. If you are new to the world of online entrepreneurship please check out my comprehensive training on how to set up Funnels That Click and learn how to gain an unfair advantage when it comes to building a lucrative online business.
Melissa Brown says
Love this, Connie. Yes, Ralphie definitely did a great job marketing his desire for that air rifle!
“Marketing secrets are everywhere when we look for them in previously undiscovered places.” So true!!
It’s a lot of fun to spot the underlying gems in pop culture TV, movies, and stories that can be parlayed into marketing messages. I was introduced to this concept in an online course recently and now it’s as if I can’t unsee them even if I wanted to!
The Marvelous Mrs. Maisel is my current obsession and there are so many creative angles that I’m studying in this show each time I rewatch an episode. Definitely obsessed!
Always inspiring to read your posts, Connie. Thanks for being so prolific and interesting. Keep ’em coming!
Connie Ragen Green says
Thank you for stopping by, Melissa! Maisel is on my short list to study for the current work I’m doing with writing for television. I appreciate your sharing this information and acknowledging the value of marketing secrets from creative sources.