Resource Pages to Build Your Online Business
This post is all about how to create resource pages to build your credibility and increase your online income. Resource pages are hand-selected products and services you are recommending to your community. In contrast to a typical blog post, resource pages are designed to be a source of comprehensive information on a particular topic. While blog posts are typically in the three hundred to seven hundred fifty word range, resource pages tends to be longer because they need to cover a subject in great detail. And they are extremely effective for a variety of reasons.
Got a website or a blog? Of course you do! But chances are it’s not as useful as it could be, just because it’s missing this vital piece: a resources page.
Your readers are curious. They want to know:
- What tools you use in your own business
- What training programs you’ve studied and recommend
- What advertising platforms you use
- What books you’ve read and loved
- Whose blog you read
- Who designed your logo
- Who you turn to for technical advice
- Where you go for marketing advice
- And a host of other resources
In fact, next to your “About” page, a well-planned resource page might just be the most visited page on your site. Here’s an example of a great resources page: http://ConnieRagenGreen.com/resources
It’s time to capitalize on that potential traffic with some strategic monetization in the form of affiliate links and partnerships. You’ll be so glad you did this after your business really takes off.
Start by making a big list of all the tools you use on a regular basis. One good way to create a list fast is to go through your passwords file. You’ll quickly see all of the sites you log into regularly, such as your shopping cart, your membership sites, your favorite theme provider, etc.
Next, think of all the training programs you’ve purchased. You probably have them stored in a folder on your computer, so open that up and make a list of what’s relevant. You can even become my affiliate by signing up here.
What about JV partners? Have you worked with other coaches or service providers you’d recommend? Even if they don’t have an official affiliate program, you may be able to work out a private referral program, so don’t be afraid to ask.
Finally, don’t forget your own products. Sometimes I get so carried away with recommending other people’s products, tools, and services I neglect to mention my own.
Be sure when you’re adding links to your page that you use your affiliate link when one is available, and be sure you have the appropriate disclaimers in place when you do.