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San Serif Fonts Are Best For eBooks And Sales Letters On The Internet

June 16, 2008 By Connie Ragen Green 3 Comments

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When you are writing an eBook, special or short report, sales letters or web copy, or anything that will be read online, it is best to use san serif fonts. Even though these fonts are more difficult to read, they are still considered to be the most effective online, especially for headlines, captions, and other short lines of text.

 

The terms serif and san serif come from long along, when typesetting was used to print newspapers and other documents. Serifs are the small lines that appear at the end of letters, numbers, and other characters. The word sand means without, so sans serif typefaces are those fonts that are without these small lines. The most popular serif fonts are Times New Roman, Courier, and Palatino. Popular sans serif fonts include Arial, Tahoma, Verdana, and Geneva.

 

When I am writing sales letters I like to use 16 point Tahoma for my headlines and 12 point Arial for the remainder of my web copy text. This seems to be more appealing to the readers and have a higher conversion rate for views to sales. Of course, this will continue to be highly debated for years to come, so you will want to do your own testing based on your niche market and type of product or service you are selling.

 

For eBooks, I like to use a combination of 14 and 16 point font size for titles and sub-titles, and 12 point font size for the body of text. Again, I prefer Tahoma or Verdana for the titles and sub-titles, with Arial as my preference for the text body font. Experiment with your eBook content and see what is easier on the eye. Take a look at other eBooks you have purchased and pay close attention to the fonts used.

   

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Filed Under: Ebook Writing, Sell Your Ebook Tagged With: Connie Ragen Green, sales letters for the internet, sans serif fonts, web sales copy, write an ebook that sells

Comments

  1. Jeanne May says

    June 18, 2008 at 1:36 am

    Selecting the kind of font for your work is imperative yet so many people overlook it. It’s got to be easy on the eye… reading on the computer can be more taxing on the eyes than print. And also the spacing between lines is important. Many of us have aging eyesight (sigghhhhhh)

    Jeanne

    Reply
  2. Carolyn says

    June 23, 2008 at 3:39 am

    Great information – thanks!

    Carolyn

    Reply
  3. Tim Smith says

    July 7, 2010 at 5:27 am

    Wow. This was EXACTLY the type of information I was looking for regarding the use of font types online and ebooks. Thank you. I have bookmarked the site, signed up for newsletter, and am digging around to see if you have an RSS feed so I don’t miss a note.

    Well Done

    Reply

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Author Bio-Connie Ragen Green

Connie Ragen Green helps new entrepreneurs build their business with online marketing and technology. She is an expert in article marketing and affiliate marketing and has written several books on these topics.

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