I believe that learning to write effective web sales copy (copywriting on the Internet to sell products, services, courses, and more) was the best investment of time and money I could ever have done for my business during my first year online. Now that I have more than fifty different products for sale on the Internet, my web sales copy is like a sales team always at the ready to assist me in making sales 24/7/365. And the interesting part of this is that it didn’t have to take me a full year to learn how to do it. Now you can get started in as little as ten days.
I was given a review copy of a new training on copywriting by Dennis Becker, and I’d like to share my thoughts on this with you within this post. I also decided to do some additional research before publishing it here.
I was reading a post by Derek Gehl over at the Entrepreneur site called Make Your Sales Copy Sell: 7 Tricks to Writing Copy that Brings in Business where he says that:
Writing good sales copy doesn’t have to be hard–you just use a formula. Plug in all the elements, and you’ll create a whole that’s bigger than the sum of its parts.”
I agree, up to a point. When you are new to copywriting it’s easy to get confused by the glib comments of more experienced copywriters and marketers. Writing effective web sales copy takes practice, and that is exactly what you get from a new training just released by Dennis Becker. It’s called CopyBox and is a ten day copywriting challenge and short course on how to get started with copywriting to sell your products and services online. And it’s quite inexpensive as well. Dennis says:
Learning how to write good sales copy is one of the most valuable and profitable skills you can pick up in your business career. Because once you know how to craft irresistible, sizzling sales letters, then you’ll have the power to sell anything to anyone!
That’s why I’ve put together this 50+ page hands-on course, where you’ll get a step-by-step guide for crafting high-response sales letters. This includes:
*Ten daily modules where you learn exactly how to write sizzling copy!
*Ten daily assignments to go with each module. If you follow along, you only need to invest a few minutes a day to write a new piece of your copy – and in just 10 days you’ll be ready to roll with a high-response sales letter!
I love this type of “short course” where you can go through the materials quickly and easily over a ten day period. And I promise that if you do that you will most likely look forward to writing copy instead of dreading it like I once did. And Dennis provides dozens of examples and tips throughout this entire course to make it easier than ever for you to create your own sales letter.
One other part of Derek’s post that you will find helpful is this one on the topic of features and benefits:
Talk about benefits, not just features.
Your potential customers want to know how your product or service will make their lives easier, so focus on benefits, not features. Here’s an example:
- Feature: The Grade A Gardening Shovel is ergonomically designed to remove weeds more efficiently than traditional shovels.
- Benefit: Get your weeding done in half the time and reduce wrist soreness!
A benefit answers the question “What’s in it for me?” and gets visitors to imagine using your product to take care of the problem they’re trying to solve.”
So if you are ready to jump in to the world of copywriting for the Internet, grab Dennis Becker’s Copy Box and start your ten day challenge and course of study. You’ll be glad you did, as this is a necessary part of online marketing that you can’t afford to be without. And you might even decide you like it enough to write web sales copy for others. Yes, that’s something that is in high demand among those of us working exclusively online, and learning how to do this part of the business effectively could be your next career.