Writing Web Sales Copy That Sells I believe that learning to write effective web sales copy (copywriting on the Internet to sell products, services, courses, and more) was the best investment of time and money I could ever have done for my business during my first year online. … [Read more...]
Copywriting and Storytelling – My First Experience With This Online
I wrote my first eBook at the end of 2006. I had worked in real estate for 20 years, and knew how to get business by marketing yourself online. But this is not how I came to write this eBook. My neighbor was struggling to make money in real estate. The market was changing in … [Read more...]
Storytelling – A Compelling Form Of Sales Copy For The Web
As young children we asked the adults around us to tell us a story. It was our way of making sense of the changing world around us. School brought more stories, and soon we had stories of our own. It is no wonder that storytelling works so well in our web sales … [Read more...]
Using Features and Benefits To Sell More Online
The concept of features versus benefits can be a confusing one, especially if you are new to internet marketing. People tend to talk about the features of their product or service, not realizing that no one buys features; they only buy benefits. The best example is the one about … [Read more...]
Writing Web Sales Copy – Use Copywriting To Sell More
Web sales copy is the name given to copywriting for the internet. Unlike print copy, sales letters written online are read by scrolling down to continue reading. This makes the writing styles very different from one another. I teach copywriting for the internet in my Inner … [Read more...]