In the physical world people will ask you “What do you do?” when they first meet you. Online, that is replaced with “What is your niche?” If you are not sure how to describe what you do and what niche you serve, no one else will be able to figure it out either. Take some time to prepare your 30 second elevator pitch or USP (unique selling proposition).
Start by writing down what you would like to do and how that will help other people. It will take some time and thought, but you will be able to do this by thinking about it in this way – ask yourself what it is that you love to do, are passionate about, and would do for free if you had the opportunity. Then think about it from your client’s point of view. What do they want to get out of their interaction with you – what’s in it for them?
Get this down into about 25 words and practice telling people you know until it rolls off your tongue easily. Once you can focus on who you are, what you do, and how others will benefit from working with you, you will be on your way to finding ideal clients to serve online.
My USP is this – I teach people how to write, market, and sell their ebook and other online writing to help them increase their credibility and visibility while building an online business.
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