Writing a compelling title will help you to sell more ebooks. But the title of your ebook is not the only title you need to think about. Each chapter in your ebook also needs a powerful, keyword rich title. Think about your titles as the headlines and sub-headlines that you will use in your sales copy. Let me explain further.
While you were writing your ebook you were researching to find the best keywords to describe your topic. You used these keywords in the articles you wrote and continue to write, and finally chose a keyword rich title as the name of your ebook. Now go back and look at each chapter. Do the chapter titles take full advantage of your keywords? Each chapter needs to grab the attention of your readers and draw them into your information, making them want to know more.
When you are ready to write a sales page for your ebook, look back at the list of titles you have already written. One of these can be turned into a headline for your sales letter. Others can be used as your sub-headlines. You want the reader to be drawn in as they read your sales letter so that they will feel they absolutely must have your ebook.
Make a list of titles and headlines for your ebook. When you see something from someone else that grabs your attention, write it down and see how you can apply it to your ebook. The fact is that a great title is the best way to sell more ebooks.
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When I go to a bookstore to purchase a book – the first thing I do is pick up a book IF I am attracted by the title of the book – the second thing I do is flip to the Chapter page and see if I am attracted to the title of the Chapters. You are absolutely correct, Connie, title of a ebook and titles of chapters can sell a book or cause it to be ignored. Thanks for your insight and valuable information on your blog.
This article reminded me of the basics of headline writing: title and chapter titles; however, what I liked best was the reminder that nothing should stand in the way of writing. It is so easy to procrastinate with excuses like “needing to get all the valuable keywords before starting the first page.”
Keyword searches can be an emotional drain, not to mention a time consumer. Sometimes they kill a good idea.
The occasional foray into keyword searches can be exciting and necessary and take you to places you never dreamed you’d go.
One added benefit of your articles, Connie, is that they act as a springboard for my thoughts. Thank you.