Writing effective headlines and sales copy for the products and services you offer online does not need to be difficult or time consuming. By simply writing some headlines and making a list of the features and benefits of what you will be selling, you will be able to write an effective sales letter. Keep in mind that it does get easier over time, and that your skill in copywriting will be a major factor in how much money you make in your online business.
One mistake I see over and over is the resistance people have to taking the time to write their sales copy. They will write a blog post about what they are selling and then include a link to purchase. They are leaving out the most important part of this process. If you do try to sell from a blog post, make sure you are sending people to the sales page, and not directly to the order form. It does not make sense to your prospect, and will not be good for your bottom line.
When I was just starting out on the Internet, I though this process would be impossible for me to do. I ended up printing out many examples from others who were doing something similar to what I was doing in my business. Soon I began to see a pattern of how each page was written. That’s when I developed the style that worked for me.
The headline, like the title of a book or a product, will always be the most important part of your web copy. I usually write at least ten headlines before choosing the one that I will use. The others become sub-headlines that are used throughout the page.
Another area to focus on is the bullet points that will tell the reader more about your product or service. Make sure they are based on the benefits of what you are offering, rather than the features. Features are important, but people buy based on the benefit they will receive. Keep this in mind when you are buying something for yourself, and then focus on it with your copywriting.
Spend the time to learn how to do this part of your business. The result will be more sales, and you will have a new skill that is extremely valuable. Copywriting is one of the most highly paid specialties both online and offline, so give some attention to practicing with writing your own sales letters.