Your marketing funnel is a part of doing business online. Creating and repurposing your content will help you to set this up in record time. I use a simple but effective five part process that I will explain in greater detail here.
You may already know that eBooks continue to grow in popularity on every niche topic imaginable. This is true around the world, where sales of eBooks and books for the Kindle and Nook have long since overtaken those of traditional books in paperback and hardcover. So, how can this help you to set up a marketing funnel that will build a profitable online business?
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I recommend creating five pieces of content as your basic marketing funnel. These could include a short report, which I refer to as a Special Report; an e-course, broken up into five parts; an eBook on your specific niche topic; a book written for the Kindle and Nook; and a multiple lesson online course where you explain in greater detail how someone can benefit from what you know. I have done this in several areas over the past few years, earning a great income along the way and increasing my visibility and reputation as an expert in my field.
Start by making some notes about the information you wish to share with your target audience. This will give you some clarity about how you wish to present yourself to the world. Remember that you can become an expert in just about any area you are willing to take on and learn about extensively, so give this enough thought that you can feel good about what you will be doing for the next few years. You can always change your goals, but I recommend choosing an area where you will be comfortable for at least the next one to two years.
Write a few articles on your topic and submit them to the article directories. This enables you to receive almost immediate feedback on whether this topic is of interest to the marketplace. You can tell by how many times it has been viewed and how many times someone has clicked on the link in your resource box.
You will then want to expand those articles and include them in one document that will become your short report. Give it a title, add a border around each page, and include a call to action at the end so that your reader will know what to do next.
Now you can pull out five key points from this report and turn that into an e-course. Remember that each lesson need only be two or three paragraphs, and that you may include a link to one of your products, or to an affiliate product, at the end of each lesson.
The next step is to put together an eBook that encompasses all of your knowledge on your specific topic. Use your articles and short report as the foundation of this writing, and then expand upon each section until you have more content. Jim Edwards has a new training that will help you to write your eBook quickly. You can then publish your eBook on Amazon for the Kindle and on Barnes & Noble for the Nook.
The final part of your marketing funnel is a multiple part course that you can teach live. I do this several times each year, and each time I do I am able to reach a new audience of people who are interested in what I am doing. I also recruit affiliates to help me get the word out about what I am doing. These live courses then become home study trainings that can be sold for years to come.
This method of product creation gives you a funnel with a variety of price points. You start with free e-courses and short reports, move on to eBooks and books for Kindle and Nook, and then move up to online courses that can sell for hundreds of dollars. You can see how having an eBook just makes sense when it comes to creating niche-specific content to build a marketing funnel for your business. Learn to write an eBook in as little as 7 days with training from my friend and colleague Jim Edwards.
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Connie Ragen Green is an online marketing strategist and bestselling author working with people on six continents to build a lucrative business on the internet. Get started right away at Online Entrepreneur Blueprint and you’ll be on your way to entrepreneurship.
Connie, Just had to drop a note here to say that Glennette posted this article in the NAMS Insiders group today. I know we can repurpose content – but never quite considered how far it might reach! So interesting! Thank you!
I love your five step process Connie!
And I love they way you fused each process together. And it really does make a whole lot of sense, to follow your perpetual content creation process!
You start out with a tiny acorn, and you whined up potentially, with a budding information empire!Thanks!
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