Setting up your autoresponder sequence may be the best long-term strategy you can have for your online business. When you are just getting started with your Internet business, you will probably think of your autoresponders as simply a way to get information out to those who join your list or purchase a product from you. Over time, as you become more proficient as an entrepreneur, you will see the benefits of turning this into a marketing strategy to bring you both passive and residual income for years to come.
I had heard several marketers tell me they had messages set up to go out for up to a year. At the time this seemed like an impossible feat, so I set up messages to go out periodically for about 30 days. This was doable, and I was able to add more over time. Now I see that you must have the vision to plan over a longer period of time in order to monetize this while also helping those who have signed up to be on your list.
Think about why someone has joined your list to begin with. If they have joined to learn how to start making money on the Internet, you may be giving them tips on how to do this. For the first ten days, give them one tip each day. During this time you can promote an affiliate product or a product of your own, but only do this once or twice during this initial period. After the ten days have passed, start contacting them once each week. Remember that this is all being set up in your autoresponder system, so you will only need to write these emails once.
When someone has been on your list for thirty days and received about a dozen messages from you, they are most likely interested in your topic and more open to what you are recommending for them to do. At this point I suggest promoting to them in every other message. You must keep these offers reasonable in cost, and they must be appropriate for the topic you are teaching. In other words, do not tell them about something that is not directly related to the reason they signed up with you in the first place.
Take a look at the broadcast messages you are sending. If there are good resources and evergreen offers there, add them to your autoresponder sequence to increase the number of messages you will have going out. Another strategy is to reset your list to go back to day 30 after about six months have passed. It is highly unlikely that someone will remember that they received that exact email six months earlier, as long as you stay focused on just the information you are providing to them.
Bottom Line Strategy: Go back and read the autoresponder messages you have written. Add more as appropriate as specific intervals. Make sure your offers are relevant. Sign up with either a shopping cart that includes autoresponders or an autoresponder service. It is simply a metter of personal choice as to which one you use.