Building a platform for yourself and your business is a must. But what exactly is a platform, and how can you do this if you work alone? I will explain the three types of exposure you must have in order to begin, and the ways in which you can easily do this to build your platform from the ground up.
You must have online exposure, in person exposure, and written exposure if you want to reach the most people with your message. Online can come in the form of a blog and an optin page. This allows you to express your thoughts and ideas, and to build a list of people who will be interested in learning more about you and what you have to say. After posting for just a short time you will find that you are more comfortable with this medium and look forward to sharing your views on many topics related to your niche.
In person exposure can be through public speaking. You can start out at local meetings, such as your own city’s Chamber of Commerce, Rotary and other service organization’s meetings, and trade association meetings related to your topic. Prepare a thirty minute presentation, print out some handouts, and you are ready to start talking. You will find that all of these groups are searching for people to present to their members on a regular basis, so they will be anxious to find out more about your topic. Eventually, you may want to video yourself speaking and share those on sites such as YouTube. I was frightened to death to speak at first, and now I look forward to it.
Written exposure comes from having your own book. It has never been easier to write and publish your writing, and this year is the time for you to become a published author if you aren’t already. Having a physical book gives you the credibility that you will need as you become more successful and set higher goals for yourself and your business.
Finally, you will connect everything that you do. You may end up speaking in person about your book, holding a teleseminar based on one or more of your blog posts, or blogging about a presentation you did for an organization. Be creative and repurpose everything you say or write into as many formats as possible.
So how can you get started with all of this today? By writing short articles, about four hundred words in length. Each article will express one idea you want to share and teach the reader something about you and your topic that they were not aware of before they found your writing.
I believe you can change your life one article at a time, as I have done with my writing. Every article I have written, and that is more than fifteen hundred articles at this point, has been repurposed into a blog post, a short report, a teleseminar, presentations, and published books. You can do the same thing in your business.