I wrote my first eBook at the end of 2006. I had worked in real estate for 20 years, and knew how to get business by marketing yourself online. But this is not how I came to write this eBook.
My neighbor was struggling to make money in real estate. The market was changing in 2006, and she was desperate to make more money. Her husband told her that if she did not start making more money she would have to get a ‘real’ job. What I did not know until the eBook was almost finished was that he was physically abusive. I suspected this, but it wasn’t until she broke down one day and showed me some bruises that I knew for sure. Tears rolled down my face as I wrote the sales copy. She was my case study and this was real. People resonated with the story I told and the eBook was a success.
Because of what I taught in the eBook my neighbor began selling and listing more properties and was able to get out of the relationship right before Christmas that year, taking her two young children with her. I was able to help her rent a small apartment, using some of the proceeds from the sale of the eBook.
Stories are powerful. Please join Cathy Goodwin and I for our Storytelling Workshop on September 8 and 10. Learn how to tell the stories that people will remember forever.