The idea of learning how to create a simple product to build your business on the internet is not a new one. In fact, information products have been around since the internet, or at least what was known as the World Wide Web when I got started with computers in 1984 and companies were offering short reports on a variety of topics. But the opportunity when you follow through with this has grown over the decades and it’s time you learn how to do this for yourself.
Create a Simple Product Within a Blog Post
These are the steps to creating a blog post that will serve as a simple product and allow you to share products and courses through your affiliate link that make sense within the context of your post and niche…
- Choose a target market to reach out to that you believe you will be able to serve
- Identify their problems and “pain points” that keep them awake at night
- Decide on one problem you can help them to solve from within your blog post
- Create a one page outline so you’ll know what to include in your simple product
- Write a short (500 words) blog post where you describe the problem you want to solve
- Include a three (or more) step process on how your reader/visitor can get started right away
- Direct them to your own product or to an affiliate product(s) that is/are one of the solutions to the problem (NOTE: For the purposes of this “Create a Simple Product” training you will only be directing people to affiliate products)
- Purchase a domain name and forward your blog post to that domain
- Share the post far and wide using social media, your circles of influence, and your list, if you have one
Later on you can create a slightly less simple (note that I am not saying slightly more complicated) version of your product in a more traditional way. Eleven years ago I began doing this as a way to help people become more productive. My most recent “blog post” product can be found here for my 2020 Productivity Challenge.
Your simple product need not be a Challenge of any type. Instead, keep it basic and straightforward and yes, simple by only including what your prospects need.
Now you may be wondering why I am not mentioning a website, sales page, payment processor, an autoresponder, or anything else here. You do need those things for your own products and courses, but if you are just starting out I want you to begin in a more relaxed way. But I will address each one so that you may add them as you see fit to do so.
Almost all of my many websites are installed using the WordPress platform and are hosted by companies I know, use, and recommend. I write my sales letters on the front page of the WordPress site and have a membership site in the background. My business uses a merchant account to accept credit card payments, along with Business PayPal so that my customers and clients may choose for themselves. I’ve stayed with AWeber for over a decade and they now offer a free account to get you started.
Getting back to the way you will create a simple product within a blog post, what else will you include to give it more value? Just because something is free does not mean the value to your prospect will be any less than if they have paid full price for it.
Case Study #1 – Top WordPress Plugins for Business Information Product
Now let’s get more detailed, without getting any more complicated. I will use one of my information products, 20 Top WordPress Plugins for Business as an example. This product was created with a JV partner, Adrienne Dupree for the purpose of getting her name and credibility more visible to the technology market. We began by creating a simple outline that described what we would include and what would be excluded in this product.
Then we each chose several of our favorite free plugins, along with a few paid plugins that were our favorites that we used on all of our WordPress websites. We agreed to each write everything we intended to include within a 7 day period. This product continues to sell and to date has added more than two thousand names and many thousands of dollars to our respective businesses. We spend one day every year updating anything that needs to be changed.
Case Study #2 – Video Live Streaming for Introverts
Live, streaming video is more popular than ever and I wanted to create a simple product to teach this topic to my community. But I am not an expert in this area and I am also an introvert. I used both of these challenges to figure out how I could proceed. The answer came when I purchased some private label (PLR) rights content in these areas and I had the beginnings of my product pre-written for me. During a two week period I put together the very best training I could come up with and Video Live Streaming for Introverts was the result.
Case Study #3 – Mindfulness for Weight Loss
I was not even familiar with the term “mindfulness” until I began hearing and reading about it several years ago. Being mindful is defined as being conscious or aware and mindfulness can be described as the psychological process of purposely bringing one’s attention to experiences occurring in the present moment without judgment. We want to be mindful and practice mindfulness in every waking moment, of course and this can be achieved through meditation and guided practice.
This is a product I am in the process of creating and in my outline I am focusing on my personal journey of weight loss during 2020. I will also discuss exercise as another aspect and crucial component of losing weight, and this also requires a commitment and mindfulness. So even though this will be about me, it will be for others. I picked up this 4K word PLR package on mindful eating from people I know and purchase from regularly.
The idea is to not get so caught up with your story that you forget the needs of your prospects. If you simply chronicle your experiences in story format you are better off creating it as an eBook to sell online and/or on Amazon’s Kindle.
What you will notice in all three of these case studies is that in each case I have niched the topic down to appeal to a smaller segment of the overall topic for the larger audience.
From Blog Post to Internet – Setting Up a Venue for Your Information Product
Knowing how to create a simple product within a blog post is an awesome accomplishment. But perhaps you have the goal to set it up online as I and many others do on a regular basis. You will need to have a few things in place and these would include:
- Doing some keyword research to decide on the market that is looking for what you will be sharing
- Choosing a domain name that contains your keyword phrase
- Setting up an autoresponder service to build your list and communicate with your prospects and buyers
- Choose a payment processor
- Reach out to others as potential affiliates
- Write a short (about five hundred words) sales page to present your product to the world
- Launch your information product!
Do not allow the technology or writing required to deter you from achieving your goal of being able to create a simple product and benefit from sharing your knowledge with others who will benefit from it.
Resources to Create a Simple Product…
- Sharyn Sheldon has a free training on launching your product that is excellent for new entrepreneurs. “Rapid Product Launch” includes a checklist and four short (a total of 18 minutes in all) videos.
- Set up, or have someone set up for you, a “hosted” WordPress site. You will need hosting and I highly recommend A2 if you are just getting started. Purchase your domain name first and then sign up for the “Drive” plan here.
- Sign up for the free version of AWeber to build a list of prospects and customers
- Choose a payment processor and an affiliate platform. I use Nanacast for both of these. I also have several products on Warrior Plus.
- Reach out to me if there is anything I may assist you with that you have questions about.
I sincerely believe that simple product creation is the key to success on the internet. You have more knowledge and experience than you realize and there are people all over the world who will benefit from connecting with you. Have the confidence in yourself to take action and move forward in a productive and profitable way.
I’m author, publisher, and entrepreneur Connie Ragen Green and would love to connect with you. If you’re new to the world of online entrepreneurship please check out my training on how to sell yourself at Sell Yourself and Your Stuff and learn how to gain an unfair advantage when it comes to building a lucrative online business.