Your eBook’s title is just as important as a headline is to a sales letter. If it doesn’t grab the attention of the reader, and speak to them on a deeper level, you may not make the sale. Spend the time necessary to choose a title that contains your keywords, is easy to remember, and has a catchy appeal to it. Does this seem like an impossible task? it doesn’t have to be that way.
First of all, what is your eBook about? Write down a description of what information you are providing in your eBook. Now, make a list of the benefits that your information will provide. Will they be able to sleep through the night, get rid of their acne, start a home business, etc.? Then you can begin to make a list of possible titles that will work for you.
Search on Google for products and services that are similar to what you are offering. Look for headlines on sales letters and titles that appeal to you. Ask yourself why they are so appealing. You will find that it is related to how it makes you feel when you read it.
This same concept applies to titles of blog posts, articles, and Special Reports. Grab your reader’s attention and touch them on an emotional level, and you will be successful.