I am often asked by prospective students what they can do to make their writing stand out from that of others. They find that there are so many eBooks available online, and so many people writing articles and blog posts. They feel like their writing will just get lost in the plethora of reading material that is available online.
The answer is to give the readers a piece of yourself when you are writing. Share a story about how something that happened to you or someone you know made you think or do something differently. Explain how your perspective is based on your experiences. Tell them something in your writing that you would normally only share with someone you were speaking with face to face. In other words, write to the masses while speaking to only one.
Only you have lived your experience and have your perspective on any given situation. For example, I am writing an eBook about dogs with diabetes. Three months ago I would not have been passionate on this topic; when my own little dachshund, Jack, was diagnosed with this disease a couple of months ago, everything changed. My book is non-fiction, but it will be written with my unique perspective on this issue and how it has affected his life and the lives of many people and animals around him. Even though my target audience is comprised of thousands of people, I am writing this eBook to one person out there who is now facing this situation with their own dog.
Give this method of writing a try and see how it feels to you. Please feel free to leave your comments.