March Madness is about more than just basketball. If you are using current events as a way to piggyback off a popular keyword phrase, you will know that this is a great time to tie basketball and March Madness into your niche. It should also be a great time to write your articles and ebook because others will be glued to the television, allowing you to go off by yourself and write. Think about how you can relate your writing to what is happening in the news. You can’t do this everytime you write, but once a month or so will keep your blog and articles more interesting.