When I was just getting started online back in 2005 (sounds and feels like so long ago) I was trying to set up a sequence of autoresponder (AR) messages to go out automatically whenever someone joined my list. This was very confusing to me, so I started out with just 3 messages.
My first message arrived on day 0 – the day someone opted in. This message thanked them for signing up and gave them a link to the free report I was giving them. The second message arrived on day 3 and gave them some tips on my topic. The third message invited them to listen to a replay of a recording I had done a month or so before setting up the AR sequence. At the end of the recording I told them about an affiliate product that would help them get started.
I just couldn’t think of anything else to write. Within a short time I began to make sales of the affiliate product and people began to reply to my messages, asking for more information. I went back and added 3 more messages to my AR. One was strictly content and gave them a link to an article I had written. One gave them some more tips. The last one again promoted an affiliate product that made sense to my niche.
If you are just starting out online, set up your autoresponder with three messages, following this formula. As soon as you can, add three more. You will find that it will all fall into place and you will be able to build your online business more quickly.