When you are just getting started with your business on the Internet you will need to decide whether you should create your own products or promote other people’s products as an affiliate. I found it extremely difficult to figure out what type of product I could create during my first year, so I decided to learn more about affiliate marketing that year so that I could start making some money right away.
I now believe that this is still the best way to break into the world of online marketing, but that it shouldn’t take a year for you to create something of your own, as it did for me. Once you understand the process of selling information to others on the Internet, you will be able to create products that fill the gaps of what is already available. This assumes that you are interested in marketing information to others on a niche topic or even several topics.
Choosing your niche should be done as quickly as possible. It seems that we all come online with a message we would like to share with others, and soon we realize that there may not be anyone looking for that type of information. We then become caught up in the process of trying to figure out what we know that others will pay to learn about. Instead of going through this for months, determine your niche based on your passions, your experiences, and the market.
Make a list of everything you love. This may include sports, hobbies, animals, travel, writing, wine tasting, scuba diving, and more. Think of it as a list of everything you would want to spend your time doing if you had all the time and money in the world.
Now write down a list of everything you have experience in. This will include your education and training, work experience, and experience you have accumulated by encountering bumps along the road of life, such as an illness. Even if something was an experience you would prefer to forget, write it down for the value it gave you in dealing with it.
Take a look at where something you are passionate about crosses over to something you have experience in. For example, I taught school for almost twenty years, so teaching people how to write was a part of my experience. I also love writing, and wanted to write professionally when I was younger. When I came online I was able to transfer those skills and experience into teaching people how to write articles and eBooks.
Finally, do some research to see where people are spending money in the areas you have chosen. You want to find as many competitors as possible so that you can reach out to the people who are already purchasing products and services in your niche.
Start building a list of people who are interested in learning more from you on this topic. Share information and content with them, as well as your affiliate link for products and services they would benefit from. As they get to know you better and gain trust in your advice, you will make money as an affiliate marketer. Soon they will be telling you exactly what they want, and why the affiliate products do not meet their needs completely. That is the information you will use to create your first product.
Because you are continuing to build your list, you now have a group of people who have told you what they want. When you launch your product to your list, there will be people there who are ready to buy.
Over time you can then decide if you want to continue marketing affiliate products or if you want to focus on just creating your own products. This is entirely up to you. This may seem like a simplified approach to getting started with an online information business, but this is exactly what I and many others have done to become successful on the Internet. You can model your own business after these principles to accelerate your progress.