Most companies spend many thousands of dollars over several months conducting market research on a new product. They want to find out exactly what the consumer wants and thinks about in regards to their product. You can do the same thing with your ebook, but it will not cost you any money and the time period will be much shorter.
Writing and submitting articles to the right directories will allow you to test out keywords, titles, and topics on tens of thousands of people around the world, who are all potential prospects and clients. They will tell you what they want by how many times they read your article and how many times they click through to your link. Some will even contact you or leave comments with their opinions. This is valuable research that will save you time and money and make it easier for you to sell your ebook when it is completed. I encourage you to sign up for my weekly teleseminars to find out more.