Learning how to write your own press releases will help you to build both credibility and visibility on the Internet. This is now a simple process, compared to previous days when you had to write in a particular style and then fax it to the editor of your local newspaper. It was … [Read more...]
Marketing For Small Service Businesses – They Finally 'Get It'!
Small businesses are finally starting to understand just why it is so important to have an online presence. As recently as 2007, small service business owners still believed that having a blog or doing any other type of marketing on the Internet was a waste of their time and … [Read more...]
Opportunities After The Recession
The recession has not been easy for anyone, but it did bring some unexpected opportunities to many people. Because people found themselves in situations and circumstances they may have never encountered during their adult lives, they were forced to make changes in their day to … [Read more...]
Create A Free Giveaway To Build Your List
In order to build a list of names and email addresses, you must offer your prospects something in exchange for that information. We refer to this as a free giveaway or an ethical bribe. Long ago – before about 2005 – people were anxious to receive your newsletter or other email … [Read more...]
Writing Short Reports To Attract New Prospects
Short reports can be given away to attract new prospects into your business. They should be written in an easy to read and understand manner, meaning that you would write conversationally. There is no set length for this type of report, so anything from about three to fifteen … [Read more...]
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