Repurposing your content allow you to take advantage of reaching many times the number of people you have have in the past. I usually begin by writing a blog post, such as this one, and then turning it into an article. The article is then submitted to the article directories. At this point my blog post is syndicated to Facebook (let’s be friends), and then I’m off to Twitter (follow me) for even wider distribution.
I continue to repurpose by holding a teleseminar on the exact same information, only now I can answer questions from the people on the call because I am using the best teleseminar service available. I also include this same content on my internet radio show (listen to a segment and favorite me, please), and again I reach an even wider audience of interested listeners. This is all done in the shortest amount of time possible.
Repurposing allows me to use the same content in many different ways to meet the different needs and learning styles of the people who are interested in my topic. Some people want to read it online, others want to print it out, and still others prefer to listen to my content. Also, I can finally repurpose my content into an eBook that will reach a completely different group of people. How can you repurpose what you are writing about? Video is another way that I have not even discussed here.