Repurposing your content will help you to get your name out to more people and to create more products to sell or give away. When you make a blog post, expand it into an article and submit that article to the article directories. If you have already written an ebook or white paper, repurpose the material you have written into articles, essays, white papers, and even teleseminars.
People want to receive information in different formats. Repurposing is a way to give many people access to your content in the form that is best for them.