Everything you write will promote you and extend your reach both online and off. Repurposing everything you write will serve several additional purposes. For example, I like to start my day with a blog post. This is the place where I can share my thoughts and ideas with my readers, and they can leave comments. Later on I will write an article based on this blog post and incorporating my reader’s ideas. Many times I will turn all of this writing into a short report or an e-course that I will give away to my people. All of this is referred to as repurposing.
I will then schedule a teleseminar to discuss this same information and content. This gives my listeners an opportunity to hear me talk about what I have written, ask more questions, and express their opinions. Finally, I will tweet about all of this (follow me @ConnieGreen) and let the more than 5,000 people who are following me weight in with their opinions.
The end result is that I have started with an idea that I thought had merit, repurposed it into as many different formats as possible, and allowed as many people as I could help me to turn it into something worthwhile. They will tell me if they want to know more, and at that point I will teach a course that includes all of the original information and more.
Take a look at your niche topic. See how you can start with an idea, blog about it, and then take it as far as you possibly can.